Author: Stephan Steiner
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2025 SEO AI Mega Trends
By Stephan Steiner 2025 SEO AI Mega Trends & Strategies Artificial Intelligence (AI) is not only revolutionizing how marketers operate but, more importantly, how consumers search for products. Below are five mega trends CMOs and marketing leaders must be aware of in 2025 to maximize their SEO impact: 1. Embracing Voice Search and Conversational AI…
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NASCAR and AI Models: What it Takes to Win When Everything Seems Equal
By Stephan Steiner NASCAR, the premier U.S. automobile racing organization, enforces strict regulations on engine size, car chassis, weight, and other specifications, ensuring equality among participants. However, even under these identical rules, winners consistently emerge. This raises the question: what does it take to succeed when the playing field is level? Similarly, in business, organizations…
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Who Excels in the race for the AI Gold Rush?
By Stephan Steiner The race to dominate the artificial intelligence (AI) space is rapidly unfolding into what many see as a modern-day gold rush. Much like the California Gold Rush of 1848–1855, where service providers profited more than the miners, the AI gold rush is rewarding not only the innovators but also those building the…
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Transform into a data security culture
Risk of unintentional human data leaks to genAI platforms?by Stephan Steiner Last week sparked a compelling dialogue within my teams focused on AI innovation development and privacy and security compliance. As we forge ahead with new AI innovation applications, we’re confronted with the pressing issue of inadvertent leakage of sensitive company data to public AI…
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EU AI Act challenges Sales & Marketing
Europe’s legislators are leading the charge in regulating AI with the passage of the European Union Artificial Intelligence Act.by Stephan Steiner The EU parliament approved this groundbreaking set of rules on March 13, 2024, marking the world’s first major regulatory framework for governing AI use by companies. The act, conceived in 2021, categorizes AI technologies…
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Who will Fact Check Big genAI?
Can big genAI providers FactCheck each other?by Stephan Steiner Generative AI holds tremendous potential, yet its pitfalls become apparent when faced with instances like Google’s recent introduction of Gemini (formerly Bard). Users reported significant issues with the accuracy of AI-generated images, revealing a concerning lack of precision in depicting historical scenarios. For instance, when tasked…